A Taste of the Pacific in America

Packaging Design - Advertisement Design

Poster image, inspired with a vintage 50s poster aesthetic, of SPAM repackaging that is fun and utilizes a Filipino SPAM breakfast dish. Header text says, "A taste of the Pacific in America" and "The American Dream in SPAM."

Bringing the Pacific to America by honoring their SPAM legacy

Side view of rebranded SPAM packaging. Side discusses "The Sizzling Story of SPAM" and its contributions in the pacific theater during World War 2.
Front view of rebranded SPAM packaging. Rebranded design has "Cooking It Pacific Edition" text and a Filipino Spam breakfast illustration.

This SPAM repackaging was thought of during May, AANHPI month in the U.S. As a Filipino American, I take pride in my roots and aim to create works that explore my heritage and my experiences as an Asian American in the country. This repackaging is meant to act as a way to embrace and promote Asian American, Native Hawaiian, and Pacific Islanders and their contribution to the popularization SPAM. This repackaging aims to acknowledge SPAM's role in Pacific countries during World War II and what it meant for people, specifically by allowing them a connection to the states.

Duration: 2024 - 5 weeks

Tools: Adobe Illustrator, Adobe Photoshop

Materials: Lightweight paper, x-acto knife, SPAM can

Back view of rebranded SPAM packaging. Back has instructions for creating the Filipino Spam breakfast dish.

The packaging is meant to evoke a sense of pride for AANHPI communities seeing their food on SPAM and to spread awareness on various meals that consist of SPAM, how to make it and the influence of AANHPI communities on SPAM itself. Additionally, the fun and illustrative style is meant to look more fun and appealing for those who may not be visually fond of the curious food item!

Process and Debrief

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