Ikaw-U

Branding Identity - Packaging Design - Promotional Design

Combating skin whitening in the Philippines and teaching the beauty of nurturing your skin and yourself

Ikaw-U is a skincare brand based in the Philippines that is meant to combat the popularity of skin whitening in the country. Ikaw-U emphasizes the importance of skin health and strengthening your skin while combating Euro-centric beauty norms and teaching Filipinos that their features are beautiful.

Duration: 2025 (Revisited from 2022) - 8 weeks

Tools: Adobe Illustrator, Adobe Photoshop